Minister of Planning, Economic Development and International Cooperation and the United Nations Resident Coordinator in Egypt Co-Chair the Board Meeting of the “Shabab Balad” Initiative to Discuss Implementation of the Future Strategy and Activation of the Partnership with Al Ghurair Foundation
18 December 2025
Following the Inauguration of the Headquarters of the “Shabab Balad” Academy at Al-Gezira Youth Development Center
Minister of Planning, Economic Development and International Cooperation and the United Nations Resident Coordinator in Egypt Co-Chair the Board Meeting of the “Shabab Balad” Initiative to Discuss Implementation of the Future Strategy and Activation of the Partnership with Al Ghurair Foundation
Continued coordination to provide all forms of local and international support for the initiative and to expand the Shabab Balad Academy branches across various governorates
Following the inauguration of the headquarters of the
“Shabab Balad” Academy at the Al-Gezira Youth Development Center, H.E. Dr.
Rania Al-Mashat, Minister of Planning, Economic Development and International
Cooperation, and Ms. Elena Panova, United Nations Resident Coordinator in
Egypt, co-chaired the meeting of the Board of Directors of the “Shabab Balad”
Initiative—the Egyptian national version of the United Nations Generation
Unlimited initiative.
The meeting was attended by Dr. Ashraf Sobhy, Minister of
Youth and Sports; Mr. Hamad Al Zaabi, Ambassador of the United Arab Emirates to
Cairo; Mr. Ulric Shannon, Ambassador of Canada to Cairo; Mr. Abdulaziz Al
Ghurair, Chairman of Al Ghurair Foundation; Dr. Kevin Frey, Chief Executive
Officer of the global Generation Unlimited initiative; Mr. Eric Oechslin,
Director of the International Labour Organization Office in Egypt; Ms. Reem
Sami Saad, Board Member of Samcrete Investments; in addition to representatives
of development partners and the private sector.
The meeting discussed the strategy of the Shabab Balad
Initiative and implementation priorities for the coming phase, aiming to
empower approximately 13 million young men and women nationwide by 2027. This
will be guided by the international strategy of Generation Unlimited for the
period 2026–2029. Discussions followed the inauguration of the Academy’s
headquarters and focused on programs to empower youth and young women and
enable them to access decent employment opportunities through diverse pathways,
including education, employment, entrepreneurship, training, skills
development, and digital transformation.
The meeting also addressed the importance of participation
by non-profit institutions in supporting youth, particularly in light of Al
Ghurair Foundation’s contribution to supporting the Shabab Balad Initiative,
expanding its physical and digital infrastructure, and establishing new Shabab
Balad Academy branches across the governorates.
At the outset of the meeting, H.E. Dr. Rania Al-Mashat
stated that this meeting marks the first board meeting following the
inauguration of the Shabab Balad Academy, which represents a significant and
tangible milestone in the journey of the national initiative that has received
the attention of H.E. President Abdel Fattah El-Sisi since its launch at the World
Youth Forum in 2022 in Sharm El-Sheikh. She emphasized that the initiative
reflects the strength of partnerships, coordination, and joint action between
the government, UN organizations, the private sector, and development partners,
and that it has become one of the key initiatives targeting the empowerment of
Egyptian youth by developing their skills and capabilities and preparing them
for the labor market through continuous alignment with evolving needs.
She extended her appreciation to the United Nations, the
Ministry of Youth and Sports, and all partners for their full support of the
initiative during the recent period, stating:
“We will work diligently in the coming phase, through the
strategic framework of the partnership between Egypt and the United Nations, as
well as the strategic frameworks of Egypt’s development partnerships with
bilateral and multilateral partners, to mobilize all necessary resources and
financing—both domestically and internationally—to enable the initiative to
continue fulfilling its role. We will also leverage my membership in the Global
Leadership Council of the initiative to enhance South–South cooperation and
exchange expertise with other countries.”
During the meeting, Dr. Ashraf Sobhy, Minister of Youth and
Sports, reaffirmed the Egyptian state’s commitment to the national voluntary
pledge announced during the high-level regional meeting on “Learning to
Earning” in Amman in 2022, which aims to empower more than 13 million young men
and women by 2027 through education, training, skills development, linkage to
employment and entrepreneurship opportunities, enhanced digital access, and
positive civic engagement. He noted that Egypt has so far reached more than 6.4
million young people under the Learning to Earning agenda, reflecting tangible
progress in implementing this national commitment.
The Minister also stressed the importance of governance and
institutional sustainability, noting that the Shabab Balad Academy—serving as
the executive arm and one of the leading platforms of the national Shabab Balad
Initiative—is currently being institutionalized and registered as a youth
entity in accordance with the Law on the Regulation of Youth Entities. This
step aims to ensure sustainability, national ownership, enhanced transparency,
and nationwide expansion of its programs in alignment with Egypt’s priorities
and Egypt Vision 2030.
For her part, Ms. Elena Panova affirmed that the launch of
the Shabab Balad Academy represents a highly significant milestone and will
serve as a catalyst for numerous developments in the coming period across
multiple pathways related to youth education and employment. She highlighted
the United Nations’ important role in supporting the initiative and expressed
her aspiration to continue joint efforts to empower youth and girls in Egypt.
Mr. Abdulaziz Al Ghurair, Chairman of Al Ghurair Foundation,
emphasized his commitment to supporting and empowering youth across the region,
noting that the Foundation is providing all forms of support to advance the
objectives of the Shabab Balad Initiative. He stressed the importance of
closely monitoring agreed targets through key performance indicators to ensure
the achievement of desired outcomes that directly benefit Egyptian youth.
Ms. Natalia Winder Rossi, Representative of UNICEF in Egypt,
reviewed the achievements realized through the initiative to date and its
future directions, aiming to empower youth aged 10–24. These targets include
reaching 5 million young people in education, enabling 5 million young people
to participate in training and capacity-building programs, supporting 1 million
young people in accessing decent employment opportunities, and enhancing
communication and digital transformation skills for 3 million young men and
women.
