Egypt’s NIGSD holds the final symposium in a series of seminars on empowering women in Africa

Egypt’s NIGSD - the training arm of the Ministry of Planning and Economic Development - in cooperation with the American University in Cairo (AUC) and the Egyptian Observatory for Women in the Boards of Directors held the 3rd and last seminar in a series of seminars on empowering women in Egypt and Africa, which was held via the Internet with the participation of women leaders from different ministries from Egypt and the African continent.

 

Dr. Hala El-Said, Minister of Planning and Economic Development, explained that the series of seminars for empowering women in Egypt and Africa comes within the framework of a series of interactive distance learning workshops and a continuation of the training efforts of the Institute, which it provides to brothers on the African continent through the training network of management institutes in Africa "Tanmia".

 

El-Said added that Egypt’s NIGSD had launched an initiative to create an African network of management and training institutes during the first African Forum on Governance and Development in April 2019, to be a unique platform linking all African countries through training and management institutes, coordination, exchange of experiences and interaction between them and the formation of effective partnerships, whether these institutes are governmental, non-governmental or private.

 

For her part, Dr. Sharifa Sherif, Executive Director of NIGSD, indicated that “Tanmia” network aims to exchange experiences, activate and spread the principles of governance and sustainable development at the level of the African continent, as well as its role in achieving the goals of Egypt Vision 2030 and Africa Agenda 2063.

Al-Sharif pointed out that the network includes in its membership the graduates of the African Women Leaders Program, which was held in Cairo last January, with the presence of 94 women who occupy senior management positions from 35 different African countries.

 

The themes of the first symposium included referring to several topics, including the new role played by NIGSD to spread the principles of governance and contribute to improving Egypt's position in international indicators related to governance, competitiveness, and sustainable development, in addition to referring to the African “development” network as a leading platform and knowledge center that works on maximizing the outcome of cooperation to achieve good governance and sustainable development in Africa.

 

The second symposium also dealt with a set of topics, including the importance of marketing through social media, the components of a social media marketing plan, studying and analyzing the current situation on social media platforms, and how to apply the marketing strategy practically on various social media sites, in addition to identifying tools and channels Digital Marketing, focusing on innovation in the marketing plan, in addition to the main goals of digital marketing.